How To Find Your Content Marketing “Sweet Spot”
“The paradox is the more info you give away, the more people will buy what you have to give.” Digressing first to the world of sports: “the sweet spot is the location at which the object being struck, usually a ball, absorbs the maximum amount of the available kinetic energy and rebounds away from the […]
Tips on How To Kick-Start Your Digital Marketing Career
If you’re looking to break into the digital marketing industry, there’s no better time than now. According to the government, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015. 1) Eagerness to learn The digital marketing industry is both fast […]
As Content Rains, Context Must Reign
For marketers in the B2B arena, engaging with the C-suite has never been more challenging. A clear majority of senior business decision-makers are significantly time-poor, with three-quarters claiming “there aren’t enough hours in the day to do all I’d like”. As a result, they possess a very limited media repertoire, restricting marketers’ potential points of […]
Do People Trust Brands More Than Their Friends Online?
Traditional publishers are the most trusted source of online content, according to Outbrain. The premium content company asked people who they trust most online and how this affects their purchasing decisions. They found that people often trust content posted by brands more then that posted by their friends. The survey of over 1,000 UK consumers […]
Ways To Measure Customer Experience With Your App
Step back for a minute and ask how it would feel to be a customer using your apps. Would it be easy to learn what your app does? Would it be easy to get in contact with you to find out more? Would your after-sales care be a positive experience? In the digital era, the […]