1. Introduction to Analytics and the Language of SAS
Offered by: Udemy
Created by: Jigsaw Academy
Topics include:
- What “analytics” means
- Why the field of analytics is and why it’s booming
- Popular analytics tools and applications
- Introduction to the language of SAS
Skill level: Beginner
About this course:
This “Introduction to Analytics” course is a great starting point for marketers looking to understand what the field of analytics is all about and how to apply it to a variety of businesses and situations. If you’re looking to go beyond the very popular marketing spreadsheets, this course is perfect for you.
This class is broken up into 12 videos of varying length – anywhere from 5-30 minutes and will take you about 2 hours to complete from start to finish.
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2. Google Analytics Academy
Offered by: Google
Created by: Google
Topics include:
- Digital analytics fundamentals
- Google Analytics platform principles
- Ecommerce analytics
- Mobile app analytics
- Google Tag Manager
Skill level: Intermediate – Advanced
About this course:
Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating data into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.
Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.
3. An Introduction to Consumer Neuroscience and Neuromarketing
Offered by: Coursera
Created by: Copenhagen Business School
Topics include:
- What Neuromarketing is all about
- Attention and consciousness
- Sensory neuromarketing
- Emotions, feelings, wanting and liking
Skill level: Beginner – Intermediate
About this course:
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and business make decisions based on data and research.
You’ll be taken on a journey through the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business and how you can apply it to your own social media and marketing strategy.
4. Data Analytics with Excel PivotTables
Offered by: Udemy
Created by: UpSkill Ladder
Topics include:
- Intro to business analytics
- Understanding Excel and PivotTables
- Getting started with PivotTables
- Terms such as Grouping and Custom Calculations
Skill level: Advanced
About this course:
I have the tendency to cringe when I hear the words “Excel PivotTables.” But I also understand how important the use of PivotTables can be in diving into your analytics and making informed decisions about marketing.
This course will teach you how to do Data analytics with Excel PivotTables effectively and efficiently. At the end of the lessons, you will understand the concept, various scenarios and types of Business analytics. Along with that you will learn, how to use one of the strongest features of Microsoft Excel, which is the PivotTables.
5. Digital Analytics for Marketing Professionals
Offered by: Coursera
Created by: University of Illinois
Topics include:
- Data Collection, Analysis and Visualization
- How data fits into a company’s marketing strategy
- Making informed marketing decisions based on data
Skill level: Advanced
About this course:
Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.
This course will set you up with a full understanding of how to properly approach data analytics in marketing and how to make informed decisions based on your finding. In short, you’ll be a data wizard!
6. Marketing Measurement Strategy
Offered by: edX
Created by: University of California at Berkeley
Topics include:
- How to identify marketing trends
- How to predict future market conditions
- An understanding of metrics used to measure marketing success
Skill level: Intermediate
About this course:
In this marketing class, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. The professor, Stephan Sorger, presents hands-on examples of how to identify market trends, how to predict future conditions, and how to put those into action.
7. Social Media Analytics
Offered by: Quintly
Created by: Quintly
Topics include:
- Introduction to social media analytics
- The social media landscape
- Differentiation between social networks for data collection
- Finding KPIs that fit your goals
Skill level: Beginner
About this course:
As social media continues to drive traffic and revenue for businesses, the need for marketers to fully understand the “why” behind social success (or downturns) will increase.
This free social media class from Quintly covers the basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or in the media.
