MUST READ: How Facebook, Twitter, and Pinterest Hook Users

  Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict,” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these […]

Unraveling “biased thinking” to help increase website conversions

Understanding the customer’s psychology is an essential part of conversion optimization. We would say that it is as important as the optimization techniques themselves. Knowing how the customer thinks and what factors influence their decision-making ability is a crucial part of any marketing strategy. The human mind is capable of making rational decisions based on logical thinking but that […]