Unraveling “biased thinking” to help increase website conversions

Understanding the customer’s psychology is an essential part of conversion optimization. We would say that it is as important as the optimization techniques themselves. Knowing how the customer thinks and what factors influence their…

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I can’t browse the sites I like at work because company firewall policy is too strict

Happy Sunday from Software Expand! In this week's edition of Feedback Loop, we talk about the future of Windows Phone, whether it makes sense to build media centers discuss the…

Continue Reading I can’t browse the sites I like at work because company firewall policy is too strict

This watermelon I bought on a whim is pretty good, but I can definitely imagine a better one.

Happy Sunday from Software Expand! In this week's edition of Feedback Loop, we talk about the future of Windows Phone, whether it makes sense to build media centers discuss the…

Continue Reading This watermelon I bought on a whim is pretty good, but I can definitely imagine a better one.