Unraveling “biased thinking” to help increase website conversions
Understanding the customer’s psychology is an essential part of conversion optimization. We would say that it is as important as the optimization techniques themselves. Knowing how the customer thinks and what factors influence their decision-making ability is a crucial part of any marketing strategy. The human mind is capable…
How to Sign up for Coursera Courses for Free
One question I get asked all the time here at Class Central is: are Coursera courses really free? Coursera’s user interface is intentionally designed to push learners towards Coursera’s paid offerings. It often confuses new learners regarding what content is actually free on the platform, and how to…