Business

How to Recruit Investors for Your Startup 

Successfully convincing investors to fund your startup is not easy. Although certain recent developments in the startup world have removed barriers to securing funding, it nevertheless remains true that new businesses often face significant difficulties when trying to recruit investors. Atthe same time, the success of…

Business

Examples of Social Proof in Action 

You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. In fact, Nielsen reports that the most meaningful form of advertising is recommendations from friends and family: 83% of consumers in 60 countries say they trust…

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